About Justify Wines
Justify Winery is a new winery serving customers in the United States. As a wine producer, we are part of an industry that encompasses a wide range of entities, from small, family-run vineyards to large commercial operations. Our mission is to address the overwhelming consumer choice and confusion prevalent in today’s market. We’ve noticed that with over a thousand labels in an average wine store, consumers often feel overwhelmed and unsure of how to select a wine that matches their taste preferences. Our solution includes AI-based wine recommendations, simplified wine categorization, and wine subscription services to help demystify the wine selection process and enhance our customers’ experience.
Our product line for this year includes a range of carefully selected wines designed to cater to various tastes and occasions. The 2022 Central Coast Pinot Grigio, priced at an average of $22.00, and the 2022 Monterey County Chardonnay, with an average selling price of $22.60, offer refreshing choices for white wine lovers.
For those who prefer reds, our 2021 Oakville Napa Valley Cabernet Sauvignon, at an average selling price of $45.83, and the 2021 Central Coast Red Wine Blend, priced on average at $20.33, provide rich and robust options. Additionally, the 2022 Santa Lucia Highlands Pinot Noir, with an average selling price of $24.50, rounds out our selection with its distinct flavor profile.
Located in the heart of Napa Valley, CA, Justify Winery is perfectly positioned to serve wine enthusiasts across the United States. Our approach to success is deeply rooted in the concept of Personal Connection Wines, a direct-to-consumer (DTC) brand strategy that emphasizes high-quality wines, direct engagement, and a personalized experience. By selling our wines directly to customers through our website or wine club, we bypass traditional retail channels, enabling us to create a more intimate connection with our customers. This approach is supplemented by our commitment to storytelling, vineyard transparency, and offering exclusive content and offers through our subscription and wine club memberships. Our focus on small-batch, boutique wines ensures that we deliver both quality and authenticity to our customers.
